Plano, TX (Grassroots Newswire) - Every year since 1979, Ben & Jerry’s fans have asked thesame question over and over: "Why?! Why do you give away free ice cream for one day everyyear?" The answer hasn’t changed since the company celebrated its first anniversary and firstannual Free Cone Day over 30 years ago. Co-founders Ben Cohen and Jerry Greenfield createdthe event and gave out free scoops as a way to thank the community for their support andcontinued business. On Tuesday, April 3, the Ben & Jerry’s in Plano, McKinney and Highland Village will throw open the doors, continue the tradition and celebrate Free Cone Day once again.
While the Plano Ben & Jerry’s continues the time-tested annual Free Cone Day event, the company is bringing a taste of something new to the table with its most recent product line: Greek Frozen Yogurt. The brand new line, offered in four different flavors in Scoop Shops, is sure to catch the eye of some Free Cone Day attendees. The company uses real Greek yogurt - which is made through a traditional straining process - leaving a thicker, creamier and smooth product which has been all the rage in the refrigerated aisle.
These all new, really Greekin’ good flavors include:
· Raspberry Fudge Chunk: Raspberry Greek Frozen Yogurt with Fudge Chunks
· Banana Peanut Butter: Banana Greek Frozen Yogurt with Peanut Butter Swirls
· Blueberry Vanilla Graham: Blueberry & Vanilla Greek Frozen Yogurts with Graham Cracker Swirls
· Vanilla: Vanilla Greek Frozen Yogurt
"Anyone who attends our annual Free Cone Day can easily see how special the day is," said Rose. "The lines are long and tend to stay long throughout the entire day, but that doesn’t seem tofaze people; they are always willing to wait in line. That speaks to how loyal our fans are!"
Keeping true to the company’s Social Mission and the belief that business has a responsibility togive back to the community, the Plano scoop shop will partner with The North Texas Affiliate of Susan G. Komen for the Cure, an organization dedicated to ending breast cancer and better thelives of those with breast cancer in North Texas, for Free Cone Day. The scoop shop will havedonation tins throughout the store to collect funds from those stopping by for a free scoop on April 3.
The Plano Scoop Shop, also in its tradition will have a handful of local celebrities "Scooping forthe Cure" on April 3. This includes Plano Mayor Phil Dyer, The Dallas Stars Ice Girls, American Idol Nikki McKibbin, Moe Prigoff from Storage Wars Texas, Emmy Award winning Singer andSongwriter David Chicken, Skip Cheatham from FlavaTV, DJ Cruz from KISS-FM 106.1, IronChef America winner and local Celebrity Chef Kent Rathbun as well as the Street Teams fromLone Star 92.5FM and KISS-FM 106.1FM and of course Ben & Jerry's own Ice Cream Czar, Hunter Rose.
"It will be a Celebrity Scooper packed day," explains Rose. The celebrities help bring together thefocus and attention needed for Komen North Texas and that we can indeed scoop for the cure!"This year, more people than ever are enjoying Ben & Jerry’s Free Cone Day as the number of Scoop Shops reaches approximately 800 around the globe from Europe to Asia and back to North America. Fans are excited to be a part of something fun, and seem to enjoy their justdesserts from the company with a bottom line that is measured more than just by financial profit. Ben & Jerry’s ice cream lovers come and enjoy the scene, the energy and the good vibe.For more information about Free Cone Day, please contact the local Ben & Jerry’s at:
Plano - Northwest Corner of Preston & Plano Parkway. 1501 Preston Road, Plano 75093 or loginto www.benjerry.com/plano. (972) 380-COWS
McKinney - Northwest Corner of 75 & Eldorado. 2851 Craig Drive, McKinney 75070 or log into www.benjerry.com/mckinney. (469) 835-COWS
Highland Village - Shops of Highland Village at FM407 & 2499, 4061 Barton Creek, HighlandVillage 75077 or log into www.benjerry.com/highlandvillage. (972) 966-COWS
Celebrity Scoopers in Plano:
12P - 1P Plano Mayor Phil Dyer
12P - 1P Dallas Stars Ice Girls
12P - 2P KISS-FM 106.1 DJ Cruz
12P - 2P KISS-FM 106.1 Street Team
1P - 2P PISD School Board Member Missy Bender
2P - 3P Emmy Award Winning Children's Singer and Songwriter David Chicken
3P - 5P FlavaTV's Skip Cheatham
4P - 5P Iron Chef America Winner and Celebrity Chef Kent Rathbun
4:30P - 5:30P American Idol Season 1 Nikki McKibbin
5P - 7P A&E Storage Wars Texas Moe Prighoff
About Ben & Jerry’s -- Ben & Jerry’s produces a wide variety of super-premium ice cream andice cream novelties, using high-quality ingredients including milk and cream from family farmerswho do not treat their cows with the synthetic hormone rBGH. The company states its position onrBGH* on its labels. Ben and Jerry’s products are distributed nationwide and in selected foreigncountries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s ScoopShops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-ownedsubsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Contributions made via the employee-led Ben & Jerry’s Foundation in 2011 totaled $1.98 million. Additionally, the companymakes significant product donations to community groups and nonprofits both in Vermont andacross the nation. The purpose of Ben & Jerry’s philanthropy is to support the founding values ofthe company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry’sScoop Shop locations and fabulous flavors, visit www.benjerry.com.* The FDA has said no significant difference has been shown and no test can now distinguish between milk from rBGH treated cows and untreated cows. Not all the suppliers of our other ingredients can promise that the milk they use comes from untreated cows.